Filing to register your Trademark (design, logo, color scheme that indicates a source for goods, e.g., Coca-Cola in its unique font and signature red and white color scheme) or Wordmark (non-stylized text, e.g., the word, Coca-Cola) is the first step to protecting your brand. Nationwide federal trademark registration is achieved through the United States Patent and Trademark Office (USPTO) and provides important legal protections that prevent others from profiting by imitating your name or appearance.

PLĒS assists with:

• Trademark availability searches

• Trademark Registration application preparation

• Trademark Electronic Application System (TEAS) filings

• Office Action responses

• Trademark Status and Document Retrieval (TSDR) guidance and assistance

• Registration and Application strategy

A Registered Trademark® requires several filings between the first and tenth years of its life to cement its validity. After filing, but before final approval, you may include the TM symbol with your brand or product name, Amazing Product™. After final approval and registration, all Trademarks and Wordmarks require ongoing maintenance filings and fees to keep their registration alive and enforceable.

We help clients keep their registrations in good standing by managing all required maintenance filings and fees, and advising on continued use requirements.

Licensing allows others to use your trademark under your supervision while you retain ownership and control of your property and reputation.

PLĒS prepares trademark licensing agreements that clearly define usage rights, quality standards, compensation, and ownership protections.